10 Free Social Media Marketing Course to Elevate Your Skills
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Free Social Media Marketing Course

10 Free Social Media Marketing Course to Elevate Your Skills

Free Social Media Marketing Course to Elevate Your Skills

Did you know that more than half of the world i.e. 4.57 billion people use social media platforms? Yes, you heard right. The increasing number of users on social media platforms is the reason that so many brands and digital marketers are taking benefits from social media.  They build brand awareness, generate leads, and more. 

If you have not taken advantage of this opportunity, then it is the right time to get started. The beauty of social media marketing is that if you do the right way to promote your business then you will get benefits in a short period of time. 

Where can you go for the best and free social media marketing course that has the most useful marketing information? I have had to research a huge amount of resources and here I’m excited to share with you the top 10 free social media marketing courses to elevate your skills across the board.

So let’s dive into free social media marketing courses!

#1 What is Social?

What is Social? This is a very impressive and free social media marketing course offered by Coursera. This course is designed by Northwestern University. The instructor for this course is Randy Hlavac, who is also the CEO of Marketing Synergy, Inc.

what is social in Free Social Media Marketing Course

Here are the things that you will learn from this course:

  • Introduction to Social Marketing
  • Social Trends
  • The Business of Social
  • Social Overview
  • Data Analysis

This course is a mixing video, content materials, assignments, quizzes, etc. After the completion, of the course, you will get the certificate.

#2 Social Media

The Social Media course is offered by HubSpot. This is a certification course that will help you to build a social strategy and your social presence.  

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Here are the things that you will learn from this course:

  • Develop a social media marketing strategy
  • Social media monitoring
  • Social content strategy
  • Social media reach
  • How to advertise on social media
  • Social media marketing ROI
  • Essentials of social media

The social media course or overall all in one course. It is 4 hours and 40 minutes course. 

#3 Introduction to Social Media Strategy

The Introduction to Social Media Strategy course offered by Buffer. Especially it is designed to help you to learn how to form an effective social media strategy.

This is completely beginners level and free social media marketing course.

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Here are the things that you will learn from this course:

  • Finding a unique voice on social media
  • Selecting the right platforms for you
  • Creating and curating engaging content on social media
  • How you can use the right tools
  • A 5-step Facebook advertising strategy

This is only 43 minutes of course but you can take as long as you can deeply understand social media strategy.

#4 Social Media Analytics 

The Social Media Analytics course is a beginner level of free social media marketing course that gives you the basics of knowledge on social media analytics. 

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Here are the things that you will learn from this course:

  • Situation analysis 
  • Competitor benchmarking
  • Collecting data from different social media platforms
  • Identifying KPIs to measure your goals
  • Understanding analytics reports and metrics
  • Deciding on the audience for different types of reports
  • Automating reports

In this course, you will get the video, reading materials and quizzes. 

Read Also: How to Transfer Facebook Photos and Videos to Google Photos

#5 Social Media Quickstarter

The Social Media Quickstarter course especially for beginners who just start to use social media. This course offers a step by step guide to building a presence on social media platforms. This is a free social media marketing course that has great resources for those who are looking to dive into the social world.

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This course is offered and created by Constant Contact. 

#6 Social Media Marketing Certification

The Social Media Marketing Certification course is a different type of course on this list. This course does not have any video material to learn. This is only a text-based course. It has 165 pages that detail the major aspects of social media marketing.

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 Here are the things that you will learn from this course:

  • Basics of social media marketing
  • Different types of social media platforms
  • How to identify your target audience
  • How to engage with your target audience
  • Sharing content on social media platforms
  • To build a social media strategy
  • Dos and don’ts of social media marketing

This is a completely text-based free social media marketing course. Once you finish reading the material of this course, you can take an exam. If you pass the exam then you will get a certification. 

#7 The Business of Social

The Business of Social is another informative and free social media marketing course offered by Northwestern University. It provides a certificate after the end of the course as well. If you want to track your social media performance and link it to sales then this course might be very useful for you.

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Here are the things that you will learn from this course:

  • Legal considerations for social media strategy
  • Using different social media for business growth
  • Creating a performance funnel
  • Designing a program and justifying its viability

This course takes five hours to complete. But you can go deep into this course to complete it in one month.

#8 Social Media Ethics

The Social Media Ethics course is offered by Coursera. It will help the framework for social media networking. Engaging in an ethical way conversations for all the professionals and employees as well. 

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Here are the things that you will learn from this course:

  • Exercise good judgment while using social media networks for work
  •  Avoid tweeting something that could get you fired
  • Understand the constitutes ethical behavior on social media
  • Demonstrating consideration for others on social media

In this course, you get the 33 minutes of  video content for free.

#9 International B2B Marketing Course

If you are interested in an international B2B marketing course and learning how to use it right? Then try this course. This course offers you the B2B basics to explain how you can boost the business as well. 

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This course is created by Yonsei University and it will take up to 3 weeks to complete the course if you only learn 2 hours of the week. 

#10 Social Media Monitoring

This is another free social media marketing course to elevate your skills on social media. This course is offered by Udemy and created by Eric Schwartzman.

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Here are the things that you will learn from this course:

  • Keyword phrase filtering technique
  • Finding the right keywords
  • Finding influencers 
  • Curating content
  • Text analysis
  • Social media strategy for different platforms.

In this course, you will get the mix of video and textual reading content materials. the 7 hours and 26 minutes long course helps you to monitor social media.

#Conclusion

There are numerous social media marketing courses available on the internet for free and paid as well. But to find the best course is really hard. So these are some of the best free social media marketing courses that you can enroll in to elevate your skills. 

I have missed some of the best courses at the free of cost, please let me know by commenting below. I will add the best courses that I receive from you.

Written by
Suman Khadka

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